Broad scope, stranger-facing statement goes here. Like, when someone who has never heard of you conversationally asks, "What difference does Bright Side make?" or "What is the impact of your ministry?" or "Why do you do this?"....this is your answer. It's short, sweet & all-encompassing. Maybe a paragraph—not really the same as your mission/vision which is more formal sounding. Focus on testimonies and stories of hope and healing; what donations do for your ministry at its core.