who we are

Broad scope stranger-facing statement goes here. Like, when someone who has never heard of you conversationally asks, "What is Bright Side Ranch?" or "What is the purpose of your ministry?"....this is your answer. It's short, sweet & all-encompassing. Maybe a paragraph—not really the same as your mission/vision which is more formal sounding. It's who you are and what you're about "at a glance."